The new network, the seventh in the country, uses the mobile phone infrastructure of the State-owned Vietnam Posts and Telecommunications Group (VNPT), which boasts among the best coverage and quality in the country.
Speaking at the launching ceremony, VNPT Deputy General Director Huynh Quang Liem said the cooperation between Mobicast JSC and VNPT takes place in the context that the Mobile Virtual Network Operator (MVNO) is emerging strongly in Asia. The deal is expected to help each side to take advantages of their own strengths in order to create the best values and optimize benefits for users, he added.
Reddi is the second MVNO to launch in Vietnam
Speaking at the event, Mr. Nguyen Phong Nha, Deputy Director of Telecommunications Department (Ministry of Information and Communications), said the MVNO model is a new model in Vietnam. Currently, Vietnam has 2 carriers provided under the MVNO model.
The total number of subscribers in the Vietnamese market is about 126 million. However, the market has a low APRU and is strongly competing with OTT services. Therefore, the Vietnamese mobile market needs new wind. Reddi is targeting niche markets and can tap into new markets and technologies like the 5G network when it officially launches the service.
MVNO model can quickly deploy services across the country and save infrastructure and resources. This model will bring new value to customers. Reddi was born as the policy of the Ministry of Information and Communications from 2009 and continues this policy. The Telecommunications Department also asked Reddi to comply with the law, manage the subscribers and move to keep the network unchanged. Mr. Nguyen Phong Nha believes that if Reddi has excellent services, it will attract subscribers and promote healthy competition.
Reddi will not follow the race of rates but aim for the best experience for customers
Currently, the Reddi mobile network has not yet announced the price, but a representative of Mobicast said that Reddi will not run the race on the price but aim for the best experience for customers. Mobicast will combine digital service providers to provide the latest technologies and services to Reddi mobile network customers. Mobicast will personalize the service for customers of Reddi. MobiCast defines the digital ecosystem as a value for Reddi’s new mobile network to compete in Vietnam’s mobile market.
Source: vietnamnet.vn, itzone.com.vn